1. 

What specific qualities and characteristics make you different, even better than anyone else?

2. 

What is the "feature-benefit model" that you offer?

3. 

What do you do that adds remarkable, distinguishable, value?

4. 

What do you want to be famous for?

5. 

What have you accomplished that you can unabashedly brag about?

6. 

How can you package yourself to stand out from the crowd?

7. 

Write your personal code of ethics. The words you select will provide others with a detailed understanding of the fiber of your personal brand.

8. 

Think of a unique name, or tag line that would help you to differentiate yourself.

9. 

What can you do to make yourself look better? Consider issues of dress, punctuality, manners, grammar, etc.

10. 

Brainstorm for ways to expand your network of contacts.